Interchange 2015 Marketing Campaign
Starting this month, Interchange Incorporated is launching a marketing campaign to promote our agencies and their programs.
The campaign will run across both newspaper and radio and will cover all of our Victorian metropolitan and regional service areas, as well as Townsville in Queensland. The main aim of this campaign is to encourage lots of new volunteers to join Interchange and to get involved with the many programs their local agency has on offer.
Beginning the campaign are radio advertisements on both Nova 100 and Smooth FM in Melbourne, which commenced this week and will run until the end of next week. They will then be followed by print ads placed in all the relevant Leader newspapers in metropolitan Melbourne.
Similar advertisements will then be run in the rest of our agency areas, both regional Victoria and Townsville, with most of these appearing in time to coincide with National Volunteer week in May.
Listen to the radio adverts below.
Nova 100 Interchange advertisement